In these troubling economic times, businesses are thinking of new ways to gain more customers that will increase their profits. One way that businesses have adopted is video marketing. Does video marketing sound like a business plan that you would like to use? Keep reading the article for video marketing advice.
Do not assume that the salespeople at you company are the ones that will look best in front of the camera. Find the person in the office that has the best smile and have them be the face of the company. Nobody has to know that your company spokesperson is janitor or secretary.
Don’t expect people to devote a lot of time to watching your videos. If you are taping a demo of your product, do it in 20 minutes or less. If, on the other hand, you are just talking to the viewer about information, keep it under ten minutes.
When making videos for marketing purposes, it is a good idea for you to talk to your audience honestly. If people get the idea that the only thing on your mind is making a profit, that will make them more likely to do business elsewhere. While there is nothing wrong with wanting to turn a profit, you must always think of your customers first.
Do your best to create a video that conveys a professional image. This means you should avoid using the effects available on programs such as Windows Movie Maker and other basic software. Keep your editing simple by simply cutting or dissolving to a black screen instead of using standardized editing effects.
To help garner even more views embed your video in your website. Most people when they think of video marketing think only of posting a video on YouTube. Instead, post it on your website and include a link on your Facebook wall and Tweet about your new video on Twitter.
Think about creating a viral video. Viral videos are videos that are shared on social media websites and explode in popularity. Be careful, though. Some people on the Internet can see right through a viral video attempt, and it can end up as a failure. Be creative and make a video that people will actually want to watch. Humor is always a plus.
While a single video can do a great job, a series of videos keeps viewers coming back for more. Have each new video pick up from where the last left off and you’ll find people return to your site just to see what’s coming next, and they might even buy while they wait.
All of your videos should be as timeless as possible. When talking about a product release or a new product, it could be difficult to make a video that people will want to watch 6 months from now. If you focus on the product, and not the release date, you will be creating a video that people will watch in the future.
Depending on what you are selling, you might not even need to film a video. If you are hoping to get people to buy a computer software product or use an online website or service, screen capturing might be a better way to go. Just create a video of what you offer and what it does while you narrate why they want it.
Don’t try to get everything done by yourself. Trying to be an auteur and map out every single aspect of production is a tall order for a busy professional. Talk to others about what content they would like to see. Have these sessions regularly to ensure you are constantly on top of your niche and advertising.
Remember that effective videos are a balanced audio and visual experience. Have a good, solid script to use for what is said. However, make sure that you also employ appropriate imagery within the visual frame as well. The two should work together to reach the viewer’s right and left sides of their brain.
If you are using videos as a part of your marketing campaign, closely monitor all comments and respond quickly. Many times other marketers will post a video comment to your page. Decide quickly if you are going to allow those types of comments to be placed on your YouTube page.
How can you educate your customers? What can you teach them? What would they like to learn? Look at your customer correspondence or comments you get on social media and search out what people want to know about your brand, products or services, and then create a video to answer them.
Why not review a product in your line? Have real customers test it out and provide you with a home video of their efforts. This is a great way to give a personal feel to your brand while also showing how great your products or services to new and old customers alike.
Tell your viewers right away what is in your videos. You should discuss this at the beginning of your video and even in the description so that your customers will know what your video is about. Customers who are interested in your description and video opening will watch the entire video and may check out your website afterwards.
Conclude each video with question for your viewers. This will leave viewers with a lasting impression of your video. In addition, it will inspire them to leave comments, which will post to their feeds. This can generate more traffic for your video.
If you end up with a topic which runs really long, cut it into separate videos. For example, a five minute video could be cut into five one-minute long videos and released every business day for a week. People will come back daily to see what’s next and you’ll have a whole week’s worth of content in one video!
Hopefully the advice from this article has given you some insight as to how you can use video marketing with your business. It really is one of the best ways for any business to attract new customers when money is scarce. Let video marketing give your business the success it deserves.
